How to Place an Order (with Echo)
You can place an order on Ghost in the Bottle in two ways: Directly through the online shop Or by chatting with Echo, your personal wine companion, who can recommend and order for you. If you haven’t met Echo yet, read Meet Echo: Your Personal Wine Companion to learn how she learns your taste and helps you shop intuitively.
💬 1. Ordering with Echo
Echo can find, recommend, and order wine for you — all through conversation.
Here’s how it works:
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Start a chat with Echo and tell her what you’re looking for:
“Find me a fruity red under £25.”
“I’d like a bottle that pairs well with pasta.” -
Echo will suggest wines based on your preferences, past orders, or mood.
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When you find one you like, just say:
“Add it to my cart,” or “Order this for me.”
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Echo will confirm your details, payment method, and delivery address before completing checkout.
You’ll receive a confirmation email once your order is placed — just as if you’d checked out manually.
🛒 2. Ordering Manually
Prefer to browse yourself?
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Explore by region, style, or mood in our online shop.
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Add wines to your cart and proceed to checkout.
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You can still ask Echo questions at any time (“What’s similar to this?” or “Would this pair with salmon?”).
🚚 3. Tracking and Managing Orders
Echo can also help you:
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Check your order status.
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Update delivery details.
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Reorder a favorite bottle.
Try saying: “Where’s my last order?” or “Reorder the Pinot Noir from last month.”
🪩 Echo’s Tip
“If you tell me what you’re in the mood for, I can do the rest — find it, recommend it, and order it for you.”