Chat with Echo
Tell her your mood, meal, or moment. She’ll recommend wines that fit.
Discover and order wines through Echo — your personal digital sommelier who learns your taste, remembers your favorites, and whispers new discoveries from the cellar.

Echo is more than an assistant — she’s a ghost in the bottle, trained to understand your palate.
Tell her what you’re craving — a crisp white for seafood, a soulful red for a quiet night — and she’ll find the perfect match.
She learns, remembers, and refines her suggestions with every conversation.
How It Works
Tell her your mood, meal, or moment. She’ll recommend wines that fit.
Explore tasting notes, stories, and vineyard origins — all curated for you.
Echo can place the order for you and track delivery until it reaches your door.
The Wines
We source from independent winemakers who care about authenticity, sustainability, and expression of place.
Every bottle in our cellar is chosen for its character — wines with personality, not perfection.
What You Can Ask Echo
“Find me a red that feels like autumn.”
“I’m cooking Thai tonight — what should I open?”
“Reorder the Pinot Noir from last week.”
“Tell me about this vineyard.”

Ghost in the Bottle is where craftsmanship meets computation.
We believe in the romance of wine and the intelligence of technology — each sip shaped by story, memory, and connection.